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jaye

Singapore, Pop - Electropop, Hiphop, Pop

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Title
TOMORROW
In order to cope with life, jaye thinks about death every day. The Singaporean musician takes the practice from a Bhutan tradition, though he has his own reasons for such meditation. His debut single, “TOMORROW,” embodies an optimistic gloom about his current life and all the choices that led him to today. jaye fell into a spiral when he realized his life wouldn’t play out the way it was “supposed to.” As an only child in his culture, he is expected to care for his parents in their old age. At the same time, his wife’s happiness in their life together is paramount, but they knew that if they were to truly start their life together, they could no longer live with jaye’s parents. So he made the painful choice to move out. The decision came when he penned “TOMORROW,” with tears streaming down his face and the prospect of abandoning his mother weighing heavily on him. Depression and guilt enveloped jaye, triggering memories of his darkest moments, all of which fuel the track. It was co-written with Kyle Patrick and co-produced with him and Will Snyder and plays like a depraved carnival tune, which, in addition to the art and music video direction, draws parallels to the infamous supervillain the Joker, and the recent film directed by Todd Philips. The music video was directed and conceptualized by bless7up. “TOMORROW” alludes to jaye’s history with suicidal ideation. In fact, he has contemplated it so many times that he considers himself lucky to be alive. Ultimately he stopped fearing death—and everything else—which created something worse than fear: apathy. He enjoyed freedom when he was living overseas but too much of a good thing can turn sour; eventually his heavy drinking became the only way to numb his loneliness. Looking back, though, he is hopeful. Knowing that he made it through may inspire others to hang on until they see the light. jaye has been part of a number of projects under several aliases, spanning the globe. He began in a folk-rock duo, then fronted a funk group until he moved to the UK. His vices ran rampant as a DJ for an X-Factor finalist. Then after his return to Singapore, he earned over 1 million streams and landed on the viral charts with his comedy raps as the AZN SEN$ATION. Now he claims the simple mononym jaye, under which he plans to share his most complex emotions—the gleeful terror of ”TOMORROW” is just the start.
DEJAVU
jaye is no stranger to pain; perhaps that is why his new love song is overwhelmed by grief. His story began with self-inflicted anguish and loneliness, but recently, he has been exploring happier feelings—though agony still lurks in the shadows. On his new single, “DEJA VU,” jaye pushes past the joy of marriage to imagine life without his wife. A romantic ballad buoyed by string movements, “DEJA VU” picks up where jaye’s debut left off. On his previous single, “TOMORROW,” the Singaporean artist opened up about his dark past with suicidal ideation, which came to a boiling point after having to choose between caring for his aging parents and securing a life with his new spouse. The decision to move out with his wife brought him to the brink of madness, but she pulled him out and ultimately saved him. With that realization, jaye’s love for her ballooned until it began to suffocate him, as he envisioned her death. Grief is all-consuming, and the only way jaye thought to avoid it would be to forget his partner's memory altogether. But this was the woman who irrevocably changed his life for the better, who made him the man he is today—free and alive. Without her, the thoughts of taking his own life would surely return, conjuring the namesake phenomenon of jaye’s new single, which was co-written with Kyle Patrick and co-produced by him and Will Snyder. For the music video, jaye makes light of the idea of “loss,” using a time machine to search through millennia to find his love, played by his real-life partner. The video was conceptualized and directed by bless7up;the team was also responsible for the Joker homage on “TOMORROW,” which was a top trend on YouTube in southeast Asia, landed on the Top 20 Music Charts Singapore, and earned 500k views in its first month. jaye is intimately familiar with his demons and has vowed to give back to those battling their own. All merch proceeds from “DEJA VU” will benefit the ​Alzheimer’s Disease Association​, an organization dedicated to improving caregiving for dementia patients; proceeds from “TOMORROW” were donated to ​Samaritans of Singapore​, a suicide prevention non-profit group. He began his music career in a folk-rock duo in his home country, then fronted a Japan-based funk group before he became a DJ for an X-Factor finalist. Then after his return to Singapore, he earned over a million streams and landed on the Spotify viral charts as THE AZN SEN$ATION. Now his worldview is clearer and though he still struggles, the support from his wife is all he needs to see the light.
About jaye
jaye n'est pas étranger à la douleur; c'est peut-être pour cela que sa nouvelle chanson d'amour est pleine de chagrin. Son histoire a commencé avec une angoisse et une solitude auto-infligées, mais récemment, il a exploré des sentiments plus heureux - bien que l'agonie se cache toujours dans l'ombre. Sur son nouveau single, "DEJA VU", jaye va au dela de la joie du mariage pour imaginer la vie sans sa femme. Une ballade romantique portée par des mouvements de cordes, «DEJA VU» reprend là où les débuts de jaye se sont arrêtés. Sur son précédent single, "TOMORROW", l'artiste singapourien a évoqué son sombre passé avec des idées suicidaires, qui ont atteint un point critique après avoir dû choisir entre prendre soin de ses parents vieillissants et assurer une vie avec son nouveau conjoint. La décision de déménager avec sa femme l'a amené au bord de la folie, mais elle l'a retiré et finalement sauvé. Avec cette prise de conscience, l'amour de jaye pour elle a explosé jusqu'à ce que ça commence à l'étouffer, en envisageant ce que donnerait la mort de celle ci. Le deuil est très consommateur, et la seule façon pour jaye de l'éviter serait d'oublier complètement la mémoire de son partenaire. Mais c'est cette femme qui a irrévocablement changé sa vie pour le mieux, qui a fait de lui l'homme qu'il est aujourd'hui - libre et vivant. Sans elle, les pensées de se suicider reviendraient sûrement, évoquant le phénomène homonyme du nouveau single de jaye, qui a été co-écrit avec Kyle Patrick et coproduit par lui et Will Snyder. Pour le clip, jaye met en lumière l'idée de «perte», en utilisant une machine à remonter le temps pour parcourir des millénaires afin de trouver son amour, joué par son partenaire réel. La vidéo a été conceptualisée et réalisée par bless7up; l'équipe était également responsable de l'hommage du Joker sur "TOMORROW", qui était en tendance sur YouTube en Asie du Sud-Est, a atterri sur le Top 20 Music Charts Singapore et a obtenu 500 000 vues lors de son premier mois. jaye connaît intimement ses démons et a promis d'aider ceux qui combattent les leurs. Tous les produits de la vente de «DEJA VU» bénéficieront à l'Alzheimer's Disease Association, une organisation dédiée à l'amélioration des soins aux patients atteints de démence; les recettes de «DEMAIN» ont été reversées à Samaritans de Singapour, un groupe à but non lucratif de prévention du suicide. Il a commencé sa carrière musicale dans un duo folk-rock dans son pays d'origine, puis a dirigé un groupe de funk basé au Japon avant de devenir DJ pour un finaliste de X-Factor. Puis, après son retour à Singapour, il a gagné plus d'un million de streams et a atterri dans les chansons virales Spotify sous le nom de THE AZN SEN$ATION. Maintenant, sa vision du monde est plus claire et bien qu'il lutte toujours, le soutien de sa femme est tout ce dont il a besoin pour voir la lumière.