In our ninth episode, Gil Allouche talks startup building and category creation with two experienced B2B operators who made huge impacts on the cloud communication and product/feature management categories. Panelists for this episode include Dan O'Connell, CRO of Dialpad and influencer of the Conversational Intelligence category, and Keith Messick, SVP of Marketing at LaunchDarkly and influential in the Feature Management Platform category.   You'll walk away from this episode with great insights around: Why it's a bigger risk to not swing for the fences than it is to even work at a startup, which is risky to begin with; When, why, and how to ignore advice from your VC, and how even the most mundane estimates in a forecasting model can throw you completely off. BONUS! Dan recounts one of his biggest missed opportunities when it came to owning a movement before everyone started working from home: #workfromanywhere.

In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories. Panelists for this episode include Dee Anna McPherson, CMO of Invoca and influencer of the Enterprise Social Networking category, and Joe Chernov, CMO of Pendo and influential in growing several MarTech categories. You'll walk away from this episode with an understanding of the importance of community-led growth in creating a category, two hacks you can use to move into the upper right of the MQ, and how to handle critical failures. BONUS! Dee Anna recalls how, very early in her career, she learned that small mistakes can have huge consequences, and Joe tells Gil about one of his most brutal speaking engagements. 

In our second episode, Gil has an enlightening discussion with two more successful CEOs who each were instrumental in creating massive software categories: Customer Data Platform (CDP) and Revenue Acceleration!Panelists for this episode include:Ilya...

In this first episode, Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and Sales Engagement!You'll walk away from this episode...